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Yahoo Microsoft Search Alliance Good or Bad for Search Marketing?
Earlier this week, Microsoft shared some numbers from the Microsoft-Yahoo Search Alliance (search and advertising deal), which saw Bing powering the back-end of Yahoo Search, and the merger of Yahoo...
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Google Panda update survival guide
As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US...
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The Panda Reaps – Is Article Marketing Still Viable?
It was predictable and effective and we all knew it. Article Marketing was a reliable way to build quality links and drive significant traffic to web properties. It was a perfect way to augment most...
View ArticleGrowth in Mobile Health Search
You don’t have to look far to know that mobile usage is huge and continues to grow in leaps and bounds. Of the more than 300 million people in the United States, 96 percent have mobile phones. This is...
View ArticleGoogle AdWords Instant Previews Could Save You Some Money
Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results. These let the user click the little magnifying glass to get a visual...
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How to Find and Get Useful Information from Alexa
Whether or not you heard of the Alexa Traffic Rank, you should know it is a very powerful tool used in order to rank website traffic. In other words, it shows how popular a website is. The Alexa Rank...
View ArticleBidder Beware: What You Need to Know When Updating Google AdWords Bid Types
As we all know, the Google AdWords platform is an ever-changing machine that keeps all of us advertisers on our toes. One area where there has been significant change in the last few years is with...
View ArticleSEO & Website Redesign: Relaunching Without Losing Sleep
It should go without saying, but SEOs, developers and designers must work together cohesively during the site redesign process. Too often, companies look to refresh the look of their site, and in the...
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Google AdWords Adds Domain Names to Headlines
Google is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated by a vertical line. Here’s what it looks like: AdWords has seen quite a few...
View ArticleGoogle Panda 2.2 Update Suspected to Be Live
No official word yet from Google A couple weeks ago, Google’s Matt Cutts talked about a new iteration of Google’s Panda update, which he said was already approved and would be hitting soon. The update...
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